For US clean-tech install contractors

Real meetings.
Pay when they book.

New customers on your calendar within 30 days, or the pilot costs nothing.

Offer

No retainer to start. The work comes first.

Most outreach agencies sell a process. The result gets buried in a quarterly review.

I work the inverse. One person, one vertical at a time. Full reporting included.

30 days replaces the case studies I don't have yet. If nothing lands, you owe nothing and we both walk away.

Problem

Bid pipeline thins.
Crews sit idle.

Fewer new projects come in. The ones you have shrink in scope. Next month's schedule looks lighter than last.

You add salespeople, sharpen quotes, push the crew harder. Nothing moves.

Generic copy gets deleted. Specific copy gets replies.

Take the 60-second check

The real problem

My emails sound like everyone else's. That's why nobody replies.

Process

From prospect list to discovery call.

01

Pick the right customers to reach

Job title, company size, and a recent buying signal: RFP, hiring post, rebate window.

02

Write copy from your customers' words

Pulled from customer reviews and verbatim phrases. Not my guesses.

03

Keep sending out of spam

Domains warmed, mailboxes rotated, inbox placement watched daily. The infrastructure is my job, not yours.

04

I read every reply, you get the meeting

Qualified replies land on your calendar with context. I handle the back-and-forth.

Signals

EV site-host signals. Delivered in 24 hours.

Drop your domain. Within 24 hours I send a one-page report: the open rebate windows and the commercial sites showing buying signals in your area.

Commercial sites you could quote within 30 days, plus the rebates each one can tap. Every row sourced.

Sample row set

CA · live
RFPLAUSD bus depot, 24 commercial charging ports, public solicitation60-day window
SCECharge Ready Transport Phase II accepted, 12 MW commercial allocationrecent
CALeVIPInland Counties round 2 funding live: $4K-$8K per port for site hostsopen now
30CFederal refueling credit, 6-30% per port. Last federal credit standing.closing soon
See a sample report Free · no call needed
Billing

Agencies bill up front. I earn it first.

The usual model

  • Retainer due before the calendar fills.
  • Many niches at once, templated copy.
  • Fancy dashboards. Everything but meetings.
  • Quarterly reviews, more slides than results.
  • You pay whether meetings come or not.

How this works

  • Invoiced only after a meeting books.
  • One vertical, copy from customer reviews.
  • One number. Meetings that happen.
  • Day-28 review: outcomes, not slides.
  • No meetings, no fee.
Pilot

20 minutes to start. 30 days to prove it.

Step 01

Discovery call

20 minutes. We talk through who you sell to, what's hurting right now, and how your sales work. If we're not a fit, you'll hear it on the call.

Step 02

30-day pilot

You pay only for the meetings I book. I run everything on my side. Day-28 review on outcomes and next steps.

Step 03

Retainer

Only after the pilot proves successful. Dedicated mailboxes and deeper segmentation.

Price

I take the bet. You take the meetings.

$0setup
$300 per booked meeting
Pilot · 30 days · Paid on results

A decision-maker books and shows up. No-shows are on me, nothing else is billable.

Fit

Who this is built for.

For you if

  • You install EV charging, solar, battery, HVAC, or fleet, with 5-50 staff.
  • You can describe your buyer by title, industry, and company size.
  • You have a gap to fill: idle crew, a lost contract, or a new line.
  • You have a closer on the team to take the meetings.

Not for you if

  • You haven't landed your first paying customer yet.
  • You haven't worked out who you sell to.
  • You expect signed deals, not meetings, inside the pilot.
  • You need a wall of logos before you'll take a call.
FAQ

Questions before the call.

  1. What counts as a “meeting”?

    A scheduled video or phone call booked into your calendar, between a decision-maker at the prospect company and whoever on your team handles new customers. Reschedules within 7 days still count. No-shows and “interested but not now” replies don't.

  2. What if my industry isn't on your list?

    Currently taking: EV charging install contractors, solar EPCs (residential and commercial), battery storage installers, HVAC electrification firms, and fleet electrification consultants. Adjacent (building decarb retrofits, energy efficiency contractors)? Ask on the discovery call. Outside clean-tech, I'll point you elsewhere.

  3. What happens after the 30-day pilot?

    Day-28 review: meetings booked, cost per meeting, what landed in the copy. If we both want to continue, we move to a retainer. If nothing lands, you owe nothing and we part.

  4. Who owns the leads, domains, and mailboxes?

    You own the lead list and any data collected on your prospects. Pilot domains and mailboxes are mine, so you're not buying infrastructure for a 30-day test. Retainer clients can transition to client-owned domains.

  5. Will this put my company's reputation at risk?

    No. I never send from your company's domain. Outreach runs on dedicated sending domains I set up separately, so your brand reputation and your main domain are never exposed. Those domains are warmed over weeks before a single send, spread across multiple mailboxes, capped per inbox, and monitored daily for placement. If one is ever flagged, it's pulled and replaced before it matters. Your company's name stays clean.

  6. Is cold email compliant?

    Yes. Every send follows CAN-SPAM: a real sender identity, a valid physical address, and a clear way to opt out. Any opt-out is honored immediately and permanently. I also honor your own do-not-contact list, so current customers, partners, or anyone off-limits is never emailed.

About

One person. No handoffs.

Photo
placeholder

Fourteen years in marketing. The last five in cold outreach, consulting for businesses across healthcare, Amazon, e-commerce, real estate, tax preparers, NetSuite ERP, and capital raising. I write from customer reviews and sales transcripts, not assumptions.

Lee

LinkedIn

Chat with Lee.

Before we meet, I go through your website and work out whether we're a fit. The call isn't a pitch: it's me walking you through what I'd do for your business.