For US clean-tech install contractors

Real meetings. Pay when they book.

New customers on your calendar within 30 days, or the pilot costs nothing.

01 / Offer

No retainer. Pay when it holds.

You don't pay until a real meeting hits your calendar. Everything before that is my problem.

Most outreach agencies sell a process. The result gets buried in a quarterly review.

I work the inverse. One person, one vertical at a time. Full reporting included.

30 days replaces the case studies I don't have yet. If nothing lands, you owe nothing and we both walk away.

02 / Problem

Bid pipeline thins. Crews sit idle.

Fewer new projects come in. The ones you have shrink in scope. Next month's schedule looks lighter than last.

You add salespeople, sharpen quotes, push the crew harder. Nothing moves.

I write to one vertical, in their words. Replies come back.

The real problem

“My emails sound like everyone else's. That's why nobody replies.”

03 / Steps

From prospect list to discovery call.

01

Pick the right customers to reach

Job title, company size, and a recent buying signal: RFP, hiring post, rebate window.

02

Write copy from your customers' words

Pulled from customer reviews and verbatim phrases. Not my guesses.

03

Keep sending out of spam

Domains warmed, mailboxes rotated, inbox placement watched daily. The infrastructure is my job, not yours.

04

Get replies, not opens

Short emails written in your customers' language. Each one written for one reader.

05

Hot replies become discovery calls

I read every reply. The qualified ones land on your calendar with context.

04 / Signals
The sample report

EV site-host signals. Delivered in 24 hours.

Drop your domain. I send a one-page report link: open utility rebate windows and commercial site-host signals in your service area.

Commercial site hosts you could quote in 30 days, plus the rebate stack each one can tap. Every row source-cited.

Sample row set

RFPLAUSD bus depot, 24 commercial charging ports, public solicitation60-day window
SCECharge Ready Transport Phase II accepted, 12 MW commercial allocation4d ago
CALeVIPInland Counties round 2 funding live: $4K-$8K per port for site hosts2w left
30CFederal refueling credit, 6-30% per port. Last federal credit standing.Closes Jun 30
See a sample report
24 hours · Source-cited
05 / Billing

Agencies bill the retainer up front. I earn it first.

The usual model

  • Retainer starts before the calendar fills.
  • Many niches at once, templated copy.
  • Reporting on opens, clicks, "engagement." Anything but meetings.
  • Quarterly reviews and decks about decks.
  • The bill stays either way.

How this works

  • $0 setup. Invoiced only when the call lands.
  • One vertical at a time. Copy written from customer interviews.
  • One number reported: calls that hold.
  • Day-28 review on outcomes, not optics.
  • No meetings, no fee. The pilot proves itself or doesn't.
06 / Pilot

20 minutes to start. 30 days to prove it.

Discovery call

20 minutes. We talk through who you sell to, what's hurting right now, and how your sales work. If we're not a fit, you'll hear it on the call.

30-day pilot

$0 setup. You pay when meetings happen. I run everything on my side. Day-28 review on outcomes and next steps.

Retainer

Only after the pilot proves it works. Dedicated mailboxes, deeper segmentation. Pricing covered on the discovery call.

07 / Price

I take the bet. You take the meetings.

Pilot · 30 days

$0setup

$300 per booked meeting

If the pilot books no meetings, you owe nothing. Retainer pricing covered on the discovery call.

08 / Fit

For you if

  • You run a 20-200 employee business in clean-tech transition: solar, EV charging, battery storage, HVAC electrification, or fleet electrification.
  • You can describe your customer on the call: job title, industry, company size.
  • You have empty capacity, a lost contract, or a new line to fill.
  • You have someone who closes deals.

Not for you if

  • You haven't landed a paying customer yet.
  • You haven't decided who you sell to.
  • You expect signed deals during the pilot.
  • You need a logo wall before you'll talk.
09 / FAQ

Questions before the call.

  1. What counts as a "meeting"?

    A scheduled video or phone call booked into your calendar, between a decision-maker at the prospect company and whoever on your team handles new customers. Reschedules within 7 days still count. No-shows and "interested but not now" replies don't.

  2. What if my industry isn't on your list?

    Currently taking: solar EPCs (residential and commercial), EV charging install contractors, battery storage installers, HVAC electrification firms, and fleet electrification consultants. Adjacent (building decarb retrofits, energy efficiency contractors)? Ask on the discovery call. Outside clean-tech, I'll point you elsewhere.

  3. What happens after the 30-day pilot?

    Day-28 review: meetings booked, cost per meeting, what landed in the copy. If we both want to continue, we move to a retainer. If nothing lands, you owe nothing and we part.

  4. Who owns the leads, domains, and mailboxes?

    You own the lead list and any data collected on your prospects. Pilot domains and mailboxes are mine, so you're not buying infrastructure for a 30-day test. Retainer clients can transition to client-owned domains.

  5. How do you keep emails out of spam?

    Domains warmed properly over weeks before any send. Sends spread across multiple mailboxes per campaign, capped per inbox. No blast sends. Daily monitoring of inbox placement. If a domain gets flagged, it's pulled and replaced.

10 / About

One person. No handoffs.

Photo
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Fourteen years in marketing. The last five running cold outreach across Amazon DTC, NetSuite ERP, healthcare, tax preparers, real estate, and e-commerce. I write from customer reviews and sales transcripts, not assumptions. I send when there's a signal: an RFP, a hiring post, a rebate window.

Lee

LinkedIn →
11 / Next

Book Lee, 20 min.

I look at your website before we meet, so by call time I've decided fit. The 20 minutes is for walking you through it.